Pascale Hall
Pascale is a Managing Partner at Padeda, working with international and mid-market B2B organisations to improve sales performance and profitability through stronger go-to-market execution and better decision-making.
She brings over twenty years of senior sales leadership experience across sectors including manufacturing, real estate, project marketing, healthcare, and professional services, giving her a deep, practical understanding of how complex sales decisions are made and executed in real organisations.
Dan Donovan
Dan works with B2B organisations to improve commercial performance by strengthening judgment, insight, and execution discipline. He helps leadership teams make better growth decisions by turning data, analytics, and customer insight into clear commercial direction rather than noise.
His work focuses on analytics, strategy execution, and sales enablement operations, with a particular emphasis on forecasting quality, efficiency, and decision integrity across the commercial system. Dan works with clients across manufacturing, healthcare, financial and professional services, IT, and pharmaceutical sectors.
Des McCluskey
Des works with B2B sales and revenue leaders to improve performance in an AI-shaped commercial world — where decision quality matters more than tools. He helps organisations diagnose what is really blocking results, design commercially grounded change, and decide where AI should strengthen sales work (and where it should not).
He leads Padeda’s change and implementation work, partnering with leadership teams on go-to-market execution, sales enablement adoption, and multi-year performance transformations. His focus is on embedding clear commercial intent into how organisations make decisions and take action — particularly through frontline leadership, management discipline, and coaching.
Paul Roberts
Paul advises commercial leaders on turning growth strategy into revenue through sales transformation, revenue plays, and value-led sales messaging. He works with organisations to sharpen how value is defined, communicated, and defended in customer conversations — particularly in complex B2B buying environments.
He leads Padeda’s Revenue Play and Messaging work, helping sales and pre-sales teams move from insight to action through clearer commercial narratives, stronger whiteboard conversations, and trusted-advisor engagement.