We help companies to set clear, measurable sales performance goals and execute against them. At every step of the way we stay fully engaged and accountable through the hard work of implementation until those goals are met.
Successful results build our reputation.
About our practice
Our expertise has been developed through hundreds of implementations of sales performance initiatives within blue chip companies and corporates operating in b2b selling environments.
We help companies to realise sustainable organic growth through unifying purpose, people and process.
Our goal is to ensure every business we work with achieves world-class sales operations and enablement through hands-on pragmatism.
Read morePadeda's approach is always to the point and pragmatic and they have a clear vision on what they can do to help sales organisations. Moreover, they are always business and results-oriented. The teams in-depth knowledge of our company, our people and market challenges have been a huge asset in helping us prioritise our sales enablement investments.
Jonathan Fox – Head of EMEA – Lufthansa AirPlus Servicekarten GmBH
Our People
Pascale Hall
Helps international and middle-market B2B companies drive organic growth and profit improvement by partnering with sales leaders on their go-to market execution, sales organisation design, implementation, and capability building. Pascale is a managing partner for Padeda and leads the Sales Playbook practice. She is guest lecturer at Vlerick Business School and a regular keynote speaker at a number of sales & marketing industry events.
Des McCluskey
Works with clients on sales enablement implementation, performance transformation, strategy execution and change management. Des leads the Change Management & Implementation practice and has successfully guided clients across multiple sectors on their go-to-market execution, through front line sales leadership, multiyear sales operations performance transformations, team building and leadership development.
Dan Donovan
Helps clients achieve sustainable growth and customer centricity, with a specific emphasis on analytics, strategy execution and sales enablement operations. Dan leads the Sales Analytics practice with special interest in the forecast and efficiency apparatus of a business. His clients span a range of industries, including manufacturing, healthcare, financial and professional services, IT and pharmaceutical sectors.
Our Insights
Random acts of optimism in Sales
Feb 13,2023
By Pascale Hall
Of course there is nothing wrong with being optimistic in sales. On the contrary – if ever there was a sector that thrives on optimism against the pressure, the knockbacks, the expectations, an optimistic attitude is surely an essential personality trait for every B2B salesperson?
How to create an effective sales enablement strategy
Feb 02,2023
By Des McCluskey
The buyer dynamic is changing. B2B customers are more informed and empowered than ever before and often delay engaging with sales teams until they have either fully defined their needs or identified specific solutions.
Only a fifth of companies excel at sales processes
Oct 10,2022
By Des McCluskey
In the first of this blog series, Padeda takes a closer look at the latest global research and the action companies can take for long term sales performance sustainability As sales leaders, we’re all too aware of the detrimental impact of inefficient sales processes and the knock on effect on overall team performance. Yet, it […]