We help companies to set clear, measurable sales performance goals and execute against them. At every step of the way we stay fully engaged and accountable through the hard work of implementation until those goals are met.

Successful results build our reputation.

About our practice

Our expertise has been developed through hundreds of implementations of sales performance initiatives within blue chip companies and corporates operating in b2b selling environments.

We help companies to realise sustainable organic growth through unifying purpose, people and process.

Our goal is to ensure every business we work with achieves world-class sales operations and enablement through hands-on pragmatism.

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Padeda's approach is always to the point and pragmatic and they have a clear vision on what they can do to help sales organisations. Moreover, they are always business and results-oriented. The teams in-depth knowledge of our company, our people and market challenges have been a huge asset in helping us prioritise our sales enablement investments.

Jonathan Fox – Head of EMEA – Lufthansa AirPlus Servicekarten GmBH

Our People

Pascale Hall

Helps international and middle-market B2B companies drive organic growth and profit improvement by partnering with sales leaders  on their go-to market execution, sales organisation design, implementation, and capability building. Pascale is a managing partner for Padeda and leads the Sales Playbook practice. She is guest lecturer at Vlerick Business School and a regular keynote speaker at a number of sales & marketing industry events.

Des McCluskey

Works with clients on sales enablement implementation, performance transformation, strategy execution and change management. Des leads the Change Management & Implementation practice and has successfully guided clients across multiple sectors on their go-to-market execution, through front line sales leadership, multiyear sales operations performance transformations, team building and leadership development.

Dan Donovan

Helps clients achieve sustainable growth and customer centricity, with a specific emphasis on analytics, strategy execution and sales enablement operations. Dan leads the Sales Analytics practice with special interest in the forecast and efficiency apparatus of a business. His clients span a range of industries, including manufacturing, healthcare, financial and professional services, IT and pharmaceutical sectors.

Our Insights

Only a fifth of companies excel at sales processes

Oct 10,2019
By Des McCluskey

In the first of this blog series, Padeda takes a closer look at the latest global research and the action companies can take for long term sales performance sustainability As sales leaders, we’re all too aware of the detrimental impact of inefficient sales processes and the knock on effect on overall team performance. Yet, it […]

Humility – The highest level of Emotional Intelligence for Salespeople

Sep 13,2019
By Pascale Hall

Straightforward question. What are the top personality traits of the most successful sales people?

The highs and lows of silos

Jun 01,2019
By Pascale Hall

Closed culture, operating solo, working in silos – however we refer to it there are always negative connotations in relation to the corporate world. It is a viewpoint that has been held for more than 25 years, ever since the then CEO of GE Jack Welch advocated a ‘boundaryless organisation’ for his company.