Dan Donovan

Dan works with B2B organisations to improve commercial performance by strengthening judgment, insight, and execution discipline. He helps leadership teams make better growth decisions by turning data, analytics, and customer insight into clear commercial direction rather than noise.

His work focuses on analytics, strategy execution, and sales enablement operations, with a particular emphasis on forecasting quality, efficiency, and decision integrity across the commercial system. Dan works with clients across manufacturing, healthcare, financial and professional services, IT, and pharmaceutical sectors.

Much of Dan’s work centres on measurement and method — including customer insight, segmentation, marketing and sales analytics, return on investment, and multi-channel execution. His approach is grounded in ensuring that analysis improves decision-making and prioritisation, rather than simply increasing reporting or complexity.

Dan partners with clients to design and implement multi-national growth programmes that deliver measurable returns and sustained performance improvement. His cross-industry experience allows him to help organisations identify where to invest for growth, where to exercise restraint, and how to continuously optimise commercial performance over time.